Important Takeaways:

• MSNBC is facing a staggering ratings collapse in the wake of the 2024 election, with the network’s audience shrinking by nearly half as Fox News became the only cable news outlet to show post-election growth.
• According to Nielsen data, MSNBC’s total viewership has dropped by 47 percent post-election, and its critical 25-54 demographic plummeted to just 63,000 during primetime—a sharp contrast to its pre-election numbers.
• Fox News soared to 3.2 million, an 86 percent year-over-year increase in total viewers. In the coveted 25-54 demographic, Fox saw a 147 percent surge, averaging 476,000 viewers.
• shows like Morning Joe recorded some of their lowest numbers in years. The network’s flagship morning program saw a 37 percent drop in viewership after co-hosts Joe Scarborough and Mika Brzezinski met with President-elect Donald Trump.
• CNN also faced steep declines, losing 33 percent of its total audience, but MSNBC’s dramatic losses stand out as the most severe

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