- Aldi is considering introducing a line of edible insect recipe kits in its UK stores
- The cost of Living Crisis has prompted the supermarket to look at new foods
- Channel 4 running ‘Aldi’s Next Big Thing’ which will hear from bug farmers
- Aaron Thomas and Leo Taylor hope their ‘Yum Bug’ products will be successful
Budget supermarket Aldi is considering selling edible insect recipe kits as the cost of living crisis hits families.
Bugs such as crickets are known to be a cheap and sustainable form of protein.
Now Aldi is weighing up whether to stock products by Yum Bug, which make the insect recipe kits.
Yum Bug founders Aaron Thomas and Leo Taylor, both 28, are competing against other start-ups to get their product on the supermarket’s shelves.
The duo were picked from hundreds of applicant’s to appear on Channel 4’s ‘Aldi’s Next Big Thing’ tomorrow.
Hosted by Anita Rani, of Countryfile and BBC Radio 4 and Chris Bavin, of Britain’s Best Home Cook and Eat Well for Less, the six-part TV series sees suppliers compete in categories such as dinners, baked goods, treats and store cupboard essentials.
Products are presented to Julie Ashfield, Managing Director of Buying at Aldi UK, who deliberates on factors such as price, packaging, shopper demand, and the ability to scale up, before whittling contestants down to just two.
The finalists are then given four weeks to address any feedback, before presenting improved products to Julie who decides which product will appear as a Specialbuy in over 970 stores.
Mr Thomas, from Islington, London, said: ‘We’re on a mission to change perceptions of insects as food; they’re one of the most sustainable protein sources in the world.
‘Crickets are up to 70 per cent protein, which is three times the amount of protein found in beef. They’ve also got more iron than spinach, more calcium than milk, and the list keeps going. They are an incredible superfood.
‘We want to take bug consumption mainstream. If we’re able to get in front of Aldi’s audience, that would be an amazing opportunity.’
Mr Taylor said: ‘Aaron and I have been cooking with insects for years – it started in 2017 with weekends experimenting out of my parents’ garage, cooking up all sorts of recipes and posting content online.
‘We then sold our first insect recipe boxes out of our bedrooms in lockdown, and that’s really where everything snowballed.’
Aldi says the competition is part of its commitment to locally sourced products. It has pledged to prioritise home-grown suppliers as it works towards spending an additional £3.5 billion a year with British businesses by the end of 2025.
They said the competition was not specifically targeting the cost of living crisis.
Read the Original Article Here