Tag Archives: Ads

Facebook to change privacy controls in wake of data scandal

Figurines are seen in front of the Facebook logo in this illustration taken March 20, 2018. REUTERS/Dado Ruvic

By Julia Fioretti

BRUSSELS (Reuters) – Facebook announced a series of changes on Wednesday to give users more control over their data, after a huge data scandal which has wiped more than $100 billion from its stock market value.

The company has faced a global outcry after a whistleblower revealed, on March 17, that data from 50 million users was improperly harvested to target U.S. and British voters in close-run elections.

“The last week showed how much more work we need to do to enforce our policies, and to help people understand how Facebook works and the choices they have over their data,” Erin Egan, Vice President and Chief Privacy Officer, and Ashlie Beringer, Vice President and Deputy General Counsel at Facebook, wrote in a blog post.

“So in addition to Mark’s announcements last week – cracking down on abuse of the Facebook platform, strengthening our policies, and making it easier for people to revoke apps’ ability to use your data – we’re taking additional steps in the coming weeks to put people in more control over their privacy.”

The measures come ahead of a landmark European Union data protection law in May. The social network will add a new “Privacy Shortcuts” menu which will let users worldwide review what they’ve shared and delete it, as well as features enabling them to download their data and move it to another service.

Facebook shares have fallen almost 18 percent since March 17. Users’ data was improperly accessed by British political consultancy Cambridge Analytica, which was hired by Donald Trump’s 2016 presidential campaign.

The company’s CEO, Mark Zuckerberg, has repeatedly apologized and bought full-page advertisements in U.S. and British newspapers promising to do more to restrict access to users’ information.

While Facebook said on Wednesday the changes it was announcing had been in the works for some time, it said the events of the “past several days underscore their importance.”

The Privacy Shortcuts menu will allow users to control their data in a few taps, including by letting them add more protection to their account, like two-factor authentication.

“You can review what you’ve shared and delete it if you want to. This includes posts you’ve shared or reacted to, friend requests you’ve sent, and things you’ve searched for on Facebook,” Egan and Beringer wrote.

Users will also be able to manage the information Facebook utilizes to serve them ads and download the data they have shared with Facebook – including photos, contacts and posts – and move it to another service.

The EU General Data Protection Regulation enters into force on May 25 and requires companies to give people a “right to portability”, namely to take their data with them.

It also introduces hefty fines for companies breaking the law, running up to 4 percent of global revenues.

Lawmakers in the United States and Europe are demanding to know more about Facebook’s privacy practices and Zuckerberg is due to testify before the U.S. Congress.

(Reporting by Julia Fioretti; Editing by Elaine Hardcastle)

U.S. lawmakers release sample of Russian-bought Facebook ads

An aide puts out examples of Facebook pages, as executives appear before the House Intelligence Committee to answer questions related to Russian use of social media to influence U.S. elections, on Capitol Hill in Washington, U.S., November 1, 2017.

By Dustin Volz

WASHINGTON (Reuters) – U.S. lawmakers released a batch of Russian-bought Facebook Inc ads on Wednesday that showcased politically charged content allegedly spread on social media by Moscow ahead of the 2016 U.S. election.

Some of the ads criticized candidates, while others sought to organize or promote simultaneous rallies for opposite sides of divisive issues. The sample posted on a House committee website pulled from the roughly 3,000 ads Facebook provided to congressional investigators last month.

Tech companies recently acknowledged that Russia-based content on U.S. politics and social issues like gun rights, immigration, religion and race had spread on their platforms before and after the election.

Some of the ads sampled specifically dealt with the U.S. election and were critical of Democratic candidate Hillary Clinton. One from an account called “Army of Jesus” said Clinton was supported by evil forces.

“Hillary is a Satan, and her crimes and lies had proved just how evil she is,” the post read. It added that Republican candidate Donald Trump was “an honest man” who “cares deeply for this country.”

Other ads appeared to be aimed at setting up clashes over hot-button issues.

One ad from a group calling itself “Heart of Texas” promoted a rally in Houston on May 21, 2016 to “Stop Islamization” in the U.S. state. Another ad from a separate Facebook page promoted a pro-Islam rally at the same time and venue.

The Russian government has denied any attempts to sway the 2016 election, in which U.S. President Donald Trump defeated Clinton.

The ads were released at a U.S. House Intelligence Committee hearing, where lawyers from Facebook, Twitter Inc and Alphabet Inc’s Google testified about Russian influence on their networks.

It was the second straight day the companies attempted to ward off criticism from lawmakers that they were slow to respond to Russian abuse.

Facebook, the world’s largest social media network, again came under the most scrutiny from lawmakers, who expressed frustration with the company because of its role in targeted marketing.

Facebook General Counsel Colin Stretch told the committee that 16 million Americans may have been exposed to Russian information on Facebook’s picture-sharing service Instagram beginning in October 2016. The election was on Nov. 8.

An additional four million may have seen such material on Instagram before October, though that data was less complete, Stretch said.

Twitter Acting General Counsel Sean Edgett, Facebook General Counsel Colin Stretch and Google Senior Vice President and General Counsel Kent Walker are sworn in before the House Intelligence Committee to answer questions related to Russian use of social media to influence U.S. elections, on Capitol Hill in Washington, U.S., November 1, 2017.

Twitter Acting General Counsel Sean Edgett, Facebook General Counsel Colin Stretch and Google Senior Vice President and General Counsel Kent Walker are sworn in before the House Intelligence Committee to answer questions related to Russian use of social media to influence U.S. elections, on Capitol Hill in Washington, U.S., November 1, 2017. REUTERS/Aaron P. Bernstein

‘YOU FAILED’

The Instagram figures were in addition to the 126 million Americans who may have seen Russian-backed political content on Facebook over a two-year period, a number the company disclosed earlier this week.

The companies’ visit to Washington this week reflected shifting political fortunes for the U.S. tech industry, which after decades of relatively little regulatory scrutiny is now on the defensive on a range of policy issues.

“In the past election, you failed,” said Democratic Senator Ron Wyden, who normally is considered a strong ally of Silicon Valley.

U.S. intelligence agencies have concluded that Russia interfered in the campaign, including through social media, to try to influence the vote in favor of Trump.

A U.S. Justice Department special counsel and several congressional panels are investigating Russian meddling and any potential collusion by Trump’s campaign.

Trump has said there was no collusion with Moscow ahead of the election.

Democrats and Republicans both said in Wednesday’s Senate intelligence hearing that the tech companies need to do more to police against foreign government abuse on their platforms.

Some Republicans, however, sought to distance that scrutiny from questions about the legitimacy of Trump’s election victory.

Richard Burr, the Republican chairman of the panel, said it was impossible to measure the impact or know the motivation of the Russian operation to spread political material on social media.

Any conclusions that Trump benefited from Russia, perhaps in a decisive way, to win the White House ignored the complexity of the issue, Burr said.

“I’m here to tell you this story does not simplify that easily,” he said.

A combination of social media posts, which were provided to the House Intelligence Committee during a hearing on Russian use of social media to influence U.S. 2016 presidential elections, is seen after their release in Washington, D.C. U.S. November 1, 2017.

A combination of social media posts, which were provided to the House Intelligence Committee during a hearing on Russian use of social media to influence U.S. 2016 presidential elections, is seen after their release in Washington, D.C. U.S. November 1, 2017. Social Media/Handout via REUTERS

‘UNDERESTIMATING’ THE PROBLEM

Some Republicans also sought to portray the amount of Russian content as miniscule compared to the total amount of political material online.

The campaigns of Trump and Clinton spent a combined $81 million on Facebook ads, Stretch said, compared to about $46,000 in ad buys from the Internet Research Agency, a suspected Russian troll farm.

Senator Mark Warner, the top Democrat on the panel, said he was disappointed the companies appeared be confining reviews to information linked to the Internet Research Agency, and suggested there could have been far more undetected Russian content.

Some senators criticized the companies for sending lawyers, not chief executives, to testify.

“If we go through this exercise again, we would appreciate seeing the top people who are making the decision,” said Senator Angus King, an independent.

 

(Reporting by Dustin Volz; Additional reporting by David Ingram; Editing by Frances Kerry and Meredith Mazzilli)

 

Twitter bans ads from two Russian media outlets, cites election meddling

Twitter bans ads from two Russian media outlets, cites election meddling

By David Ingram

SAN FRANCISCO (Reuters) – Twitter Inc on Thursday accused Russian media outlets Russia Today (RT) and Sputnik of interfering in the 2016 U.S. election and banned them from buying ads on its network, after criticism the social network had not done enough to deter international meddling.

RT and Sputnik condemned the decision, saying Twitter had encouraged ad spending with its sales tactics, while Russia’s foreign ministry said the ban was due to U.S. government pressure and that it planned to retaliate.

San Francisco-based Twitter said in an unsigned statement on its website that election meddling is “not something we want” on the social network. It cited a report this year from U.S. intelligence agencies and said it had also done its own investigations of RT and Sputnik.

“We did not come to this decision lightly, and are taking this step now as part of our ongoing commitment to help protect the integrity of the user experience on Twitter,” the company said.

Twitter, Facebook Inc and Alphabet Inc’s Google have all recently detected that suspected Russian operatives used their platforms last year to purchase ads and post content that was politically divisive. Russia has denied interfering in the election.

Twitter said it would take the estimated $1.9 million it had earned from RT global advertising since 2011 and donate the money “to support external research into the use of Twitter in civic engagement and elections.”

The company said it would allow RT and Sputnik to maintain regular, non-ad Twitter accounts in accordance with its rules.

RT, an English-language news channel, accused Twitter’s sales staff of pressuring it to spend big on advertising in 2016 ahead of the election.

“The more money RT spent, the bigger the reach to American voters that Twitter would provide,” RT said, describing the Twitter sales pitch. It said it never “pursued an agenda of influencing the U.S. election through any platforms, including Twitter.”

Twitter declined to comment on any discussions with advertisers. A former Twitter employee said the sales pitch to RT is similar to what the company uses to lure advertisers to Twitter, which has struggled to turn a profit.

On Thursday, Twitter said it may become profitable for the first time next quarter after slashing expenses and ramping up deals to sell its data to other companies, which could help to break its reliance on advertising for revenue.

Facebook and Google did not immediately respond to questions about whether they would limit Russia media ad spending.

HEARING

In April, Reuters reported that RT and Sputnik were part of a plan by Russian President Vladimir Putin to swing the U.S. presidential election to Donald Trump and undermine voters’ faith in the American electoral system, according to three current and four former U.S. officials.

On Oct. 19, U.S. lawmakers, alarmed that foreign entities used the internet to influence last year’s election, introduced legislation to extend rules governing political advertising on broadcast television, radio and satellite to also cover social media.

General counsels for Twitter, Facebook and Google will testify on Nov. 1 before public hearings of the Senate and House intelligence committees on alleged Russian interference in the 2016 U.S. election.

“Twitter is wisely positioning itself to be able to tell the committees that the company has taken steps to address the issues raised,” Adam Sharp, a former Twitter executive, told Reuters on Thursday.

The Russian foreign ministry said the ban was a “gross violation” by the United States of the guarantees of free speech.

“Retaliatory measures, naturally, will follow,” ministry spokeswoman Maria Zakharova said, according to the RIA news agency.

Sputnik, a news agency, said on its website that Twitter’s move was regrettable, “especially now that Russia had vowed retaliatory measures against the U.S. media.”

Some analysts said transparency, rather than a ban, would have been a better approach. Unlike Facebook, Twitter allows anonymous accounts and automated accounts, or bots, making the service more difficult to police.

“Banning any particular person, group or country is just bad policy – in other parts of the world, platforms will come to be viewed as a tool of U.S. or other foreign policy and it will give authoritarian regimes more excuses to ban speech,” Albert Gidari, who as a lawyer has represented tech companies, said in an email. Gidari is now privacy director at Stanford Law School’s Center for Internet and Society.

A U.S. lawmaker, Representative Adam Schiff, applauded Twitter’s move.

“Serving as a platform for free expression does not require assisting foreign powers in their efforts to push propaganda, whether by promoted tweets or other means,” Schiff, the top Democrat on the House Intelligence Committee, said in a statement.

(Reporting by David Ingram in San Francisco; Additional reporting by Jack Stubbs in Moscow, Dustin Volz and Nathan Layne in Washington, Angela Moon in New York and Arjun Panchadar in Bengaluru; Editing by Susan Thomas; Editing by Sai Sachin Ravikumar and Susan Thomas)